Ad: The Real Women Report

This ad for some super-duper breakfast drink for 'real women' is getting attention tonight. Why? Because it allows real women to identify and to laugh - a rare combination in any genre. Unfortunately, I had to check which brand was being featured in the ad. Perhaps that's not so much of a problem if you live in the market where the spot will be aired, or if you're familiar with the brand name. I'm sorry, Organic Balance - I've never heard of you before tonight, I have no idea about the benefits of your product, and I'm unlikely to see your excellent spot on my telly, or your product on my supermarket dairy section. 

But bravo anyway.